Which benefits are intangible which benefits are measurable?
In the context of credit cards, some benefits can be intangible, while others can be measured. Intangible benefits are those that are subjective and cannot be quantified.
In the context of credit cards, some benefits can be intangible, while others can be measured.
Intangible benefits are those that are subjective and cannot be quantified. Examples of intangible benefits of a credit card may include:
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Customer service: A credit card issuer may offer high-quality customer service, which can be difficult to measure objectively.
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Exclusive access:
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Brand
On the other hand, measurable benefits are those that can be quantified or objectively measured. Examples of measurable benefits of a credit card may include:
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Rewards points: A credit card may offer a certain number of rewards points for every dollar spent, which can be measured and redeemed for specific rewards.
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Cashback: A credit card may offer a certain percentage of cashback on purchases, which can be measured and credited to the cardholder's account.
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Annual fee: A credit card may have an annual fee, which is a measurable cost that the cardholder can factor into their decision-making process.
Overall, while some benefits of a credit card may be intangible, such as customer service or brand reputation, many benefits can be measured and compared against other credit cards, such as rewards points or cashback percentages.