Xtrfy is acquired by Cherry
Swedish Xtrfy, known for its peripherals, has been confirmed to join forces with Cherry, who have made a name for themselves with their mechanical keyboard switches. Cherry wants to expand and now has its sights set on the gaming accessories market.
Swedish Xtrfy, known for its peripherals, has been confirmed to join forces with Cherry, who have made a name for themselves with their mechanical keyboard switches.
Cherry wants to expand and now has its sights set on the gaming accessories market. The company has now confirmed together with the Swedish Xtrfy that Cherry will now absorb the Swedish player.
Xtrfy was established in 2013 and focuses on peripherals such as keyboards and computer mice. Now they will become part of Cherry who sees this as an opportunity to expand their gaming focus. This is done with the help of Xtrfy's already established product ranges and expertise in the field.
Xtrfy'S CEO Joakim Jansson, who will retain his position at the company, mentions how they see this as an opportunity to expand and develop their brand and products. The company'S CTO Erik Jensen is also excited about the future and believes that Cherry and Xtrfy are a perfect combination.
It is not clear how much money Cherry will spend on the deal or how independent the Swedish company will remain after the deal goes through.